Today's blog post is on movie title cards. These titles are simply used to reveal the name of the film, producer, and more. Being more in depth, these also set the mood for the story while establishing audiences expectations for the movie itself. A bit of history on title cards is that they were used in the silent film era to give narrative information and maintain the film's story flow. By using a black background, white decoration, and minimal decoration. However, title cards have evolved and with technology visual effects are used to enhance the storytelling. This is also done with blending of past retro styles with todays moderns aesthetic to give a story. Usually title cards today are used even if the movie had already started, which is another major difference other than the technology.
Lady Bird is a Bildungsroman genre movie, where watching the film opening I analyzed a few things. First of all I noticed that the actor "Timothée Chalamet" had a pause when it got to his name. I believe this was done to attract fans of this actor since he is well known. The next thing I noticed was the common theme of the color pink, bright graphics, and how everything blended well together. Throughout the opening sequence everything had blended together. The use of pink felt "girly" and kind of "childish" which relates to the Bildungsroman genre.
Learning about move title cards is crucial for my film opening. I not only learned why they were created, but also how much movie title cards have evolved overall. Seeing how technology overtakes older transitions is fascinating. In my film opening the use of "lower thirds" is crucial, so seeing the video on title cards gave me ideas on some graphics I could include.
This video helped me understand more on how movie title cards convey meaning:
https://www.youtube.com/watch?v=Wrp41DxkWvo
Source:
https://www.linearity.io/blog/movie-title-design/
Lady Bird title card video example:
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